Overcome The Paradox of Choice By Doing This

As I wandered into this well-lit store with beautiful merchandising, soft music, and inviting lights, I was quite excited. Although I have never shopped here, the atmosphere immediately sparked my attention. I had received a Sephora gift card for my birthday and today was the day I was going to treat myself.
I walked in, wandered around for about 45 minutes, and walked out without purchasing a single thing. The atmosphere was so inviting and there was plenty of product to choose from but how could I walk out empty handed?
Overwhelm. Sheer overwhelm.
I wanted so badly to find something. Anything. There were so many wonderful products to choose from but the experience of wandering in that store was too much. As someone who isn’t too much into makeup, I didn’t even know what I was looking for.
I’m not one to experience anxiety by any means.  I wandered in without a plan and simply walked out. It was a breath of relief once I left.
There was so much product in so many colors and I couldn’t figure out what to buy. There were too many choices and instead of choosing one I felt over whelmed and left.
We live in a world today where we are constantly bombarded with messaging. Some researchers speculate we are marketed upwards of 5,000 messages per day. That’s about one every 12 seconds.
How does one even begin to process all this information? It doesn’t. The brain simply cannot absorb that much at once.
A better question is - how do you blur out all the unnecessary noise and utilize the best information for your goals?
You must decide what to focus on first and foremost. It’s easy to get lost in the sea of information if you don’t have a clear cut focus of what you want.
When you focus on your goals and what you intend to accomplish, the opportunities will open up for you. The doors have always been there. They just blended in with the other doors of opportunity.
When you are clear with your intentions, you begin to notice certain things around you. It’s as if the universe is conspiring to help you. You will be able to sift through the noise and not feel overwhelmed by all that is available at your fingertips.
It’s similar to when you purchase a car and suddenly you see that car everywhere. What we focus on we get. If we focus on the negative we will notice the negative. When we focus on the positive and focus on our goals, we will be able to carve out a path to reach them.
Remember these simple tips:
1. Stay Clear and Focused On Your Goals
2. Have a Plan
3. Take Action on Opportunities
4. Choose a Different Approach Should The First Not Work
How have you overcome the information overload?
Let me know in the comments below.